QName serviceName = new QName("http://org.jboss.ws/epr", "TestEndpointService");
W3CEndpointReferenceBuilder builder = new W3CEndpointReferenceBuilder();
builder = builder.address(address);
builder = builder.serviceName(serviceName);
builder.referenceParameter(DOMUtils.parse("<fabrikam:CustomerKey xmlns:fabrikam='http://example.com/fabrikam'>123456789</fabrikam:CustomerKey>"));
builder.referenceParameter(DOMUtils.parse("<fabrikam:ShoppingCart xmlns:fabrikam='http://example.com/fabrikam'>ABCDEFG</fabrikam:ShoppingCart>"));
W3CEndpointReference epr = builder.build();
Service service = Service.create(wsdlURL, serviceName);
TestEndpoint port = service.getPort(epr, TestEndpoint.class);