IRI colUri = new IRI(base).resolve("customers");
Entry entry = factory.newEntry();
entry.setTitle("Hmmm this is ignored right now");
entry.setUpdated(new Date());
entry.addAuthor("Acme Industries");
entry.setId(factory.newUuidUri());
entry.setSummary("Customer document");
Element customerEl = factory.newElement(new QName("customer"));
customerEl.setAttributeValue(new QName("name"), "Dan Diephouse");
entry.setContent(customerEl);