Subscription sub = pmgr.getSubscription(getSubUrl());
if(sub == null) {
log.debug("Adding New Subscription - "+getSubUrl());
// sub doesn't exist yet, so we need to fetch it
FeedFetcher fetcher = PlanetFactory.getPlanet().getFeedFetcher();
sub = fetcher.fetchSubscription(getSubUrl());
// save new sub
pmgr.saveSubscription(sub);
} else {
log.debug("Adding Existing Subscription - "+getSubUrl());