service.addServiceBinding(serviceBinding);
User user = blm.createUser();
org.setPrimaryContact(user);
PersonName personName = blm.createPersonName("Anil S");
TelephoneNumber telephoneNumber = blm.createTelephoneNumber();
telephoneNumber.setNumber("111-111-7777");
telephoneNumber.setType(null);
PostalAddress address = blm.createPostalAddress("111", "My Drive", "BuckHead", "GA", "USA", "1111-111", "");
Collection postalAddresses = new ArrayList();
postalAddresses.add(address);
Collection emailAddresses = new ArrayList();
EmailAddress emailAddress = blm.createEmailAddress("anil@apache.org");