private void initPageFragmentsFields(List<Field> fields, Object object) {
for (Field pageFragmentField : fields) {
// sets the root of the Page Fragment, retrieved from annotation
FindBy findBy = pageFragmentField.getAnnotation(FindBy.class);
final By by = Factory.getReferencedBy(findBy);
WebElement rootElement = setUpTheProxy(by);
// initialise Page Fragment