Creates an untyped name/value pair. The name can have two versions: name and displayName. The name attribute is used to identify the data pair within the KML file. The displayName element is used when a properly formatted name, with spaces and HTML formatting, is displayed in Google Earth. In the element of , the notation $[name:displayName] is replaced with . If you substitute the value of the name attribute of the element in this format (for example, $[holeYardage], the attribute value is replaced with . By default, the Placemark's balloon displays the name/value pairs associated with it.