* Also looks for matches of the names of concepts and creates a link if one doesn't exist.
*/
public static Set<Long> createLinks(BaseContentEntity contentEntity,
List<PlayerContentItem> playerContentItems, List<BackgroundContentItem> concepts) {
Set<Long> suggestedAdditionIds = Sets.newHashSet();
ContentItemType contentItemType = contentEntity.getContentItemType();
Long contentEntityId = contentEntity.getId();
if (contentItemType != ContentItemType.ASSET && contentItemType != ContentItemType.PLAYER) {
MatchResult matchResult = match(contentEntityId, contentEntity.getContent(),
playerContentItems, concepts);
// If matches were found, set the current content string with the new one that contains