Blip blip = wavelet.createBlip(idGenerator.newBlipId());
if (content != null) {
blip.getContent().hackConsume(Nindo.fromDocOp(content, false));
} else {
Document doc = blip.getContent();
doc.insertXml(Point.<Doc.N> end(doc.getDocumentElement()),
Blips.INITIAL_CONTENT);
}
return blip;
}