VertexBuilder m = prepareVertex(vertexId, visibility);
LumifyProperties.CONCEPT_TYPE.addPropertyValue(m, MULTI_VALUE_KEY, TheMovieDbOntology.CONCEPT_TYPE_MOVIE, visibility);
LumifyProperties.SOURCE.addPropertyValue(m, MULTI_VALUE_KEY, SOURCE, visibility);
LumifyProperties.SOURCE_URL.addPropertyValue(m, MULTI_VALUE_KEY, sourceUrl, visibility);
StreamingPropertyValue rawValue = new StreamingPropertyValue(new ByteArrayInputStream(movieJson.toString().getBytes()), byte[].class);
rawValue.store(true);
rawValue.searchIndex(false);
LumifyProperties.RAW.addPropertyValue(m, MULTI_VALUE_KEY, rawValue, visibility);
LumifyProperties.TITLE.addPropertyValue(m, MULTI_VALUE_KEY, title, visibility);
String releaseDateString = movieJson.optString("release_date");