protected void doNotify(final Element content) {
try {
DeliveryChannel channel = getContext().getDeliveryChannel();
MessageExchangeFactory factory = channel.createExchangeFactory(endpoint);
InOnly inonly = factory.createInOnlyExchange();
NormalizedMessage msg = inonly.createMessage();
inonly.setInMessage(msg);
msg.setContent(new DOMSource(content));
getLifeCycle().sendConsumerExchange(inonly, processor);
} catch (JBIException e) {
log.warn("Could not deliver notification", e);