String name = entity.get(TYPE);
if (entity.has(NAME)) {
name = entity.get(NAME);
}
new GameEvent(player.getName(), LOOK, name).raise();
final String text = entity.describe();
if (entity.has(Actions.ACTION) && entity.get(Actions.ACTION).equals(Actions.READ)) {
player.sendPrivateText(NotificationType.RESPONSE, text);
} else {
player.sendPrivateText(text);