final WriterLayoutCapsule capsule = getWriterLayoutCapsule();
final KijiColumnName kijiColumnName = KijiColumnName.create(family, qualifier);
final HBaseColumnName columnName =
capsule.getColumnNameTranslator().toHBaseColumnName(kijiColumnName);
final KijiCellEncoder cellEncoder =
capsule.getCellEncoderProvider().getEncoder(family, qualifier);
final byte[] encoded = cellEncoder.encode(value);
mHopper.add(new KeyValue(
mId, columnName.getFamily(), columnName.getQualifier(), timestamp, encoded));
}