* the builder
* @return a propertly configured {@link HtmlElementBuilder} instance
*/
public static HtmlElementBuilder createBuilderFor(Element potentialElement) {
PotentialElement el = PotentialElement.as(potentialElement);
HtmlElementBuilder builder = HtmlBuilderFactory.get().trustedCreate(
el.getTagName());
el.mergeInto(builder);
return builder;
}